Telephone Tracking enables you to monitor calls out of your site and know exactly what advertising activity brought them whether it was from another site, Google or your own paid search campaign.
So no more will you need to figure how your caller has found you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertisements across multiple channels. Clients with AdWords possess an inborn need to monitor the calls that relate to their keywords, to be able to understand which keywords deliver call conversions. keyword call tracking
Without visibility of call conversions, it is not really possible to figure out if your investment from the keywords on your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
This is where the power of a 3rd generation phone tracking system such as Call Conversions Tracking comes from, since it allows you to see your ROI for each of these vital channels not just Google PPC. This is essential actionable data letting you optimise the efficacy of all your marketing channels, crucial to the success of any business.